Master of International Business in Hospitality Management with specialization


The challenging Master degree program develops hospitality management skills together with business knowledge for students seeking executive level positions in the international world of hospitality and business. The business orientation of the program includes a specialization in Finance, Luxury Marketing and Business Management or Human Resources endorsed by leading companies; experts in their field.

Direct entries are accepted into term three of the program for graduates who hold a Bachelor degree in Hotel Management (or related discipline) and have a minimum of 6 months of work experience. The hospitality management training contains the following components.

Food & Beverage and Rooms Division Management Application

11 weeks

11 weeks

4-6 months

Term 1

Term 2

Paid internship in Switzerland or worldwide

Postgraduate Diploma in Hospitality Business Management

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Hospitality Business Management and Specialization

11 weeks

11 weeks

4-6 months

Term 3

Term 4

Paid internship in Switzerland or worldwide

Master of International Business in Hospitality Management with specialization


Term 1 (11 weeks)

  • Food & Beverage Service Theory and Practical
    • This practical course exposes each student to restaurant service operations, including fine dining and informal (buffet/line) service within hotels and restaurants. It also introduces students to systems of cash management (micros). The course covers basic, as well as advanced topics in order to provide successful and personalized table and customer service together with the application of the organization and management of the restaurant. Emphasis is placed on customer-staff interaction and general communication skills. Students will comprehend various service methods and classical service styles and learn to identify advantages and disadvantages.
  • Bar and Beverage Management
    • This course introduces students to the management theory necessary to control a beverage operation and to understand the product. Emphasis is placed on social skills, customer relations, bar planning, and the legal aspects of beverage operation. Product knowledge includes the origin, identification, and production of alcoholic beverages.
  • Food Production and Hygiene
    • This course covers basic, as well as advanced topics that future food production professionals need to know. Emphasis is placed on quality food production standards. Students will comprehend various preparation styles and classical cooking methods. This course also combines theoretical concepts with practical applications of foodservice hygiene and sanitation. Basics of foodservice sanitation and personal hygiene are complemented with accurate, up-to-date, scientific information on all aspects of handling food. Students learn to identify and apply correct, hygienic work practices, and to minimize potential dangers and risks in a food-catering environment.
  • Hospitality Studies
    • This course will enable students to have a greater knowledge and comprehension of the size and structure of the lodging and tourism industry.
  • Housekeeping Management
    • This course presents the management principles and applied techniques required in today’s lodging and institutional housekeeping departments. Emphasis is placed on techniques of quality assurance, cost control and staff productivity.
  • Computer Applications
    • This course will introduce the students to advanced concepts and techniques of the Microsoft Office computer programs as a business tool in the hospitality industry. It focuses on designing, laying out, editing and producing high-quality documents using Microsoft Word as well as delivering professional presentations.
  • French, German, Spanish or Mandarin
    • If students are planning to undertake an internship in Switzerland, they will be assigned to French or German language modules. Otherwise students can choose the language they want to study.


Term 2 (11 weeks)

  • Hospitality Financial Accounting
    • This course introduces basic accounting techniques, enabling students to apply these to record business transactions, balance accounts, and produce final accounts for a hospitality business, following generally accepted accounting principles.
  • Food and Beverage Management
    • This course covers the principles of food and beverage management. Emphasis is placed on the cost control cycle, menu planning, quality control, sustainable food and beverage management and trends in the industry.
  • Convention Management and Events
    • This course explores the importance of the group market, its specific segments, and the strategies and techniques used in soliciting and servicing conventions, events and the MICE market.
  • Hospitality Sales and Marketing
    • This course is designed to give students an in-depth understanding of how to maintain a profitable level of business by utilizing the basic functions of sales, marketing, advertising and promotions.
  • Front Office Management
    • This practical course examines how using the property management system Opera, version 5, can enable operations at the front desk to be more efficient and accurate and as a result, improve the quality of the guest services provided at the front desk.
  • Cultural Diversity in Hospitality
    • This course will discuss and analyze the meaning and interpretations of culture as expressed in different geographical regions of the world. Cultural norms, cultural diversity, and the increased interdependence of nations, social systems and institutions will be examined. Dynamics of human interaction in a multi-ethnic and multicultural global job market will be discussed.
  • French, German, Spanish or Mandarin
    • If students are planning to undertake an internship in Switzerland, they will be assigned to French or German language modules. Otherwise students can choose the language they want to study.


Internship (4-6 months)

  • Practical Experience
    • Paid internship in the hospitality industry in Switzerland or worldwide
    • Minimum monthly gross salary in Switzerland: CHF 2,172.‒


Term 3 (11 weeks)

  • Managerial Accounting
    • This course requires the student to analyze and evaluate management accounting techniques in use in the hospitality industry, and to apply these in the business environment.
  • Yield and Revenue Management
    • This course focuses on the study and the application of the concept of revenue management used in the hospitality industry. It traces the issues involved in the effective management of room capacity, discount allocation, duration control, yield measurement, elements of yield management, reservation systems to maximize hotel room revenue, function space, restaurant revenue, golf revenue, demand forecasting and strategies and tactics during high and low demand periods.
  • Tourism and Resort Management
    • This course offers a complete approach to the operation of resort properties. Beginning with historical development, details are presented in planning, development, financial investment management, and marketing that deal with the unique nature of resort business. The course will also evaluate the economic, social and political impact of travel and tourism, including market, transportation, media, and destination development.
  • International Strategic Human Resource Management
    • An introduction to the elements of human resource management in the hospitality industry. Focus is on the managerial functions of recruiting, selection, staffing, employee evaluation, discipline, retention and ethics.
  • Business and Leadership Skills
    • This course will develop students’ business presentation, writing and interview skills and will assist students in developing their business and personal leadership skills.
  • Marketing Management
    • The purpose of this course is to familiarize the student with marketing perspectives, concepts, strategies, approaches, and tools to assist in the quest to manage hospitality marketing more effectively and profitably.
  • French, German, Spanish or Mandarin (optional)
    • Languages are optional, unless students are planning to undertake an internship in Switzerland. Then they will be assigned to French or German language modules.


Term 4 (11 weeks)

  • Business Economics
    • This course introduces the student to the fundamentals of micro and macroeconomic theory and practice as they are applied to business in a managerial context. It explains the forces that shape the external environment of a business such as aggregate demand, economic cycles, inflation, interest rates, exchange rates, and the role that demand management policies play in the economy and their impact on a company’s operation.
  • Innovation, Creativity and Change
    • This course centers on creativity and innovation in organizations. It examines how individuals can be innovative in organizations, and the challenge of building an innovative organization. The purpose of this course is to increase the student’s ability to understand and implement creativity and innovation as a member of an organization, and also to help them come up with ideas that create new entrepreneurial organizations. Students will also discuss how firms use innovation and creativity to adapt to, and create change.
  • Integrated Hotel Management Project
    • This course is designed to introduce students to how business management disciplines impact on decisions taken in the field of hospitality with a particular focus on resort management. It provides the rudimentary grounding in the areas of strategic planning. These elements are underpinned by the simulation software HOTELsim with the redevelopment of a resort hotel in the USA.
  • French, German, Spanish or Mandarin (optional)
    • Languages are optional, unless students are planning to undertake an internship in Switzerland. Then they will be assigned to French or German language modules.



  • Finance Specialization (endorsed by Banque Privée Edmond de Rothschild)
    • Corporate Investment Decisions
      Offers a complete approach to the financial analysis of a business, including but not limited to, valuing complex capital budgeting and corporate strategies. Issues such as building the financial component of a business plan and using financial management techniques to identify corporate problems/opportunities are examined. Options for various capital structures and the financing thereof are pursued in depth.
    • Portfolio Management
      Focuses on the management of portfolios with special emphasis on growth strategies, retirement planning, tax-advantaged investing, stock brokerage trends and overall financial planning.
    • Capital Markets and Analysis
      Addresses the basics of investing with emphasis on equities, debt, preferred stocks, convertible securities, rights and warrants, options, mutual funds and fixed and variable annuities. The market on which each is traded as well as fundamental and technical analysis will be researched.
  • Human Resource Specialization (endorsed by Four Seasons Hotels and Resorts)
    • Mediation and Workplace Conflict
      Examines the theoretical underpinnings of conflict resolution and mediation, including conflict studies, therapeutic approaches and negotiation theories. Students will acquire the knowledge, theoretical background and practical skills developed in the context of negotiation and mediation for use in the expanding fields of dispute and conflict resolution.
    • Aligning Human Resource Strategy with Organizational Strategy
      Develops the skills of students needed to assess how organizations create value and how to align the human resource function to execute the organization’s strategy. Create a vertical and horizontal alignment strategy and use it to improve human resource decision-making, people outcomes, processes, customer outcomes, and financial results.
    • Performance Management Systems
      Familiarizes students with performance management systems as they are considered key tools in transforming people’s talent and motivation into a strategic organizational advantage.
  • Luxury Marketing and Business Management Specialization (endorsed by Montreux Jazz Festival and Hublot)
    • Advertising Campaigns
      Emphasis is placed on reviewing historical and contemporary advertising and the marketing of communication campaigns. Analyzes consumer, business-to-business, national and local campaigns including volunteer and not-for-profit public service advertising. Students work in team groups to create and present a completely integrated advertising campaign supporting and coordinating all strategic, creative, media and sales promotion aspects for final recommendation.
    • Consumer Behavior
      Examines consumer behavior theories, including the introduction of behavioral models to investigate the consumer psychology. The application of consumer behavior principles to customer satisfaction, market planning and merchandise mix decisions. Ethical, diversity and international issues are also explored.
    • E-Commerce
      Discusses the rapid evolution of the marketplace because of the emergence of e-commerce and the tools facilitating this evolution such as the Internet. Covers the impact of these tools and the changes they invoke on organizations, careers, and in general on the conduct of business in the global marketplace. Application of these tools with special emphasis on utilization in value chain integration and enterprise resource planning. The development of an e-commerce strategic plan is a capstone element of this course.
    • Competitive Analysis for Luxury Business in Mature and Emerging Markets
      The luxury business industry in mature markets is said to change substantially in the next decade. This will require industry leaders to rethink their luxury business models so they maintain their leading edge through innovation, whilst still yielding higher returns on investment.
    • At the same time, the luxury business industry is seeking to expand into a number of emerging markets. This requires an analysis of the key value drivers for these unique and diverse business environments in order to grow business in such emerging markets.
    • In this module students are given the opportunity to critically review micro-economic and macro-economic theories, conceptual frameworks and other models in order to understand the dynamics of a given industry and to conduct in-depth analysis within the luxury business industry. Students will prepare an industry analysis report incorporating the knowledge and skills acquired during their studies.
    • Luxury Marketing and Communication Strategies
      With modern communication technologies providing an instant access to customers, it has become more and more important for luxury brands to communicate the value of their products effectively to their markets.
    • This module provides an overview of luxury business marketing management processes in a global context. It explores the role of marketing within luxury companies, focusing on the development and analysis of consistent marketing strategies. Furthermore, it introduces students to how marketing communication is used within a global luxury brand marketing strategy. Students will develop an understanding of the luxury business market segment, including the definition of and the vocabulary to describe what constitutes luxury in a given product. During their studies, students will acquire the critical skills to identify potential new luxury products for a variety of markets.
    • Organizational Behavior in the Luxury Business and Services Industry
      Understanding consumer behavior and how it correlates to the organizational behavior of a luxury brand is essential for a successful luxury business organization. Consequently, it is crucial to study behaviors of individuals in organizations (micro-level), of work groups (meso-level), and entire organizations (macro-level).
    • In this module students will focus on organizational behavior and human resource management within the luxury business industry. It concentrates on various factors that affect consumer behaviors both at an individual level and in terms of group dynamics. It aims to develop a framework of the essential elements for the assessment of how luxury companies adjust their services in correlation to their customers' needs and behaviors. The final session takes the form of a professional presentation on how to effectively communicate the audit’s findings to a luxury company.


Internship (4-6 months)

  • Practical Experience
    • Paid internship in the hospitality industry in Switzerland or worldwide
    • Minimum monthly gross salary in Switzerland: CHF 2,172.‒

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University Partner

  • Northwood

Industry Endorsement

  • Hublot
  • Banque Edmond de Rothschild
  • Montreux Jazz Festival
  • Four Seasons Hotels and Resorts

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