Year 2: Swiss Higher Diploma in International Hotel Management (with specialization)

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Management Application and Specialization

Learning to effectively manage a team is an essential skill for future hospitality managers. Terms 4 and 5 focus on management skills, preparing you for a career at executive management level.

Courses at Higher Diploma level complement the more practical studies of the Swiss Diploma and teach you significant theoretical knowledge of business practices.

Specializations in Finance, Luxury Marketing and Business Management or Human Resources allow you to gain in-depth knowledge of your chosen sector of interest.

 

Term 4 (11 weeks)

  • Principles of Management
    • Provides an overview of the principles, concepts and theories that underlie the discipline of management, and its relationship to the other disciplines that are the components of a business education. This course is a prerequisite for other management courses.
  • Resort Management
    • Offers a complete approach to the operation of resort properties. Beginning with historical development, details are presented in planning, development, financial investment management, and marketing that deal with the unique nature of resort business. The course also examines the future and the impact of the condominium concept, timesharing, technological change, and the increased cost of energy and transportation.
  • Convention Management, Banqueting and Events
    • Underlines the importance of the group convention market and the strategies and techniques used in this sector. Develops skills, strategies and knowledge in planning, organizing, scheduling, marketing and implementing events for various groups.
  • Financial and Managerial Accounting
    • Develops accounting techniques, enabling students to apply these to record business transactions, balance accounts and produce final accounts for a hospitality business. Helps students to evaluate accounts used at supervisory and management level in order to make sound financial decisions.
  • Management of Information Technologies
    • Students will learn to use and manage information technologies to revitalize business processes, improve decision-making and gain a competitive advantage. Emphasis is placed on the essential role of the Internet and networked technologies to create efficiencies that will help contribute to business success.
  • French, German, Spanish or Mandarin (optional)
    • Upon successful completion of the Year 1 language module, returning students into Year 2 may choose to change their additional language. Once a student decides on a language stream in Year 2, they are committed to continuing in that language through the different levels until they receive their Higher Diploma.
    • Spanish and Mandarin language modules are available to students, whose internship is more likely to take place in an international context.

 

Term 5 (11 weeks)

  • Revenue Management
    • Focuses on the study and application of the concept of revenue management used in the hospitality industry. It traces the issues involved in the effective management of room capacity, discount allocation, duration control, measuring yield, reservation systems to maximize hotel room’s revenue, function space, restaurant revenue, golf revenue, demand forecasting and revenue management strategies and tactics during high and low demand.
  • Marketing Management
    • Familiarizes students with marketing perspectives, concepts, approaches and tools to assist in the quest to manage hospitality marketing more effectively.
  • Financial Management
    • Study of the theoretical and conceptual framework that the financial manager uses to reach decisions. Particular emphasis is given to the finance function and its relevance to the management of an enterprise. Analysis, problem-solving techniques and decision-making tools are emphasized.
  • French, German, Spanish or Mandarin (optional)
    • Upon successful completion of the Year 1 language module, returning students into Year 2 may choose to change their additional language. Once a student decides on a language stream in Year 2, they are committed to continuing in that language through the different levels until they receive their Higher Diploma.
    • Spanish and Mandarin language modules are available to students, whose internship is more likely to take place in an international context.

 

Specialization

  • Finance Specialization (endorsed by Banque Privée Edmond de Rothschild)
    • Corporate Investment Decisions
      Offers a complete approach to the financial analysis of a business, including but not limited to, valuing complex capital budgeting and corporate strategies. Issues such as building the financial component of a business plan and using financial management techniques to identify corporate problems/opportunities are examined. Options for various capital structures and the financing thereof are pursued in depth.
    • Portfolio Management
      Focuses on the management of portfolios with special emphasis on growth strategies, retirement planning, tax-advantaged investing, stock brokerage trends and overall financial planning.
    • Capital Markets and Analysis
      Addresses the basics of investing with emphasis on equities, debt, preferred stocks, convertible securities, rights and warrants, options, mutual funds and fixed and variable annuities. The market on which each is traded as well as fundamental and technical analysis will be researched.
  • Human Resource Specialization (endorsed by Four Seasons Hotels and Resorts)
    • Mediation and Workplace Conflict
      Examines the theoretical underpinnings of conflict resolution and mediation, including conflict studies, therapeutic approaches and negotiation theories. Students will acquire the knowledge, theoretical background and practical skills developed in the context of negotiation and mediation for use in the expanding fields of dispute and conflict resolution.
    • Aligning Human Resource Strategy with Organizational Strategy
      Develops the skills of students needed to assess how organizations create value and how to align the human resource function to execute the organization’s strategy. Create a vertical and horizontal alignment strategy and use it to improve human resource decision-making, people outcomes, processes, customer outcomes, and financial results.
    • Performance Management Systems
      Familiarizes students with performance management systems as they are considered key tools in transforming people’s talent and motivation into a strategic organizational advantage.
  • Luxury Marketing and Business Management Specialization (endorsed by Montreux Jazz Festival and Hublot)
    • Advertising Campaigns
      Emphasis is placed on reviewing historical and contemporary advertising and the marketing of communication campaigns. Analyzes consumer, business-to-business, national and local campaigns including volunteer and not-for-profit public service advertising. Students work in team groups to create and present a completely integrated advertising campaign supporting and coordinating all strategic, creative, media and sales promotion aspects for final recommendation.
    • Consumer Behavior
      Examines consumer behavior theories, including the introduction of behavioral models to investigate the consumer psychology. The application of consumer behavior principles to customer satisfaction, market planning and merchandise mix decisions. Ethical, diversity and international issues are also explored.
    • E-Commerce
      Discusses the rapid evolution of the marketplace because of the emergence of e-commerce and the tools facilitating this evolution such as the Internet. Covers the impact of these tools and the changes they invoke on organizations, careers, and in general on the conduct of business in the global marketplace. Application of these tools with special emphasis on utilization in value chain integration and enterprise resource planning. The development of an e-commerce strategic plan is a capstone element of this course.
    • Competitive Analysis for Luxury Business in Mature and Emerging Markets
      The luxury business industry in mature markets is said to change substantially in the next decade. This will require industry leaders to rethink their luxury business models so they maintain their leading edge through innovation, whilst still yielding higher returns on investment.
    • At the same time, the luxury business industry is seeking to expand into a number of emerging markets. This requires an analysis of the key value drivers for these unique and diverse business environments in order to grow business in such emerging markets.
    • In this module students are given the opportunity to critically review micro-economic and macro-economic theories, conceptual frameworks and other models in order to understand the dynamics of a given industry and to conduct in-depth analysis within the luxury business industry. Students will prepare an industry analysis report incorporating the knowledge and skills acquired during their studies.
    • Luxury Marketing and Communication Strategies
      With modern communication technologies providing an instant access to customers, it has become more and more important for luxury brands to communicate the value of their products effectively to their markets.
    • This module provides an overview of luxury business marketing management processes in a global context. It explores the role of marketing within luxury companies, focusing on the development and analysis of consistent marketing strategies. Furthermore, it introduces students to how marketing communication is used within a global luxury brand marketing strategy. Students will develop an understanding of the luxury business market segment, including the definition of and the vocabulary to describe what constitutes luxury in a given product. During their studies, students will acquire the critical skills to identify potential new luxury products for a variety of markets.
    • Organizational Behavior in the Luxury Business and Services Industry
      Understanding consumer behavior and how it correlates to the organizational behavior of a luxury brand is essential for a successful luxury business organization. Consequently, it is crucial to study behaviors of individuals in organizations (micro-level), of work groups (meso-level), and entire organizations (macro-level).
    • In this module students will focus on organizational behavior and human resource management within the luxury business industry. It concentrates on various factors that affect consumer behaviors both at an individual level and in terms of group dynamics. It aims to develop a framework of the essential elements for the assessment of how luxury companies adjust their services in correlation to their customers' needs and behaviors. The final session takes the form of a professional presentation on how to effectively communicate the audit’s findings to a luxury company.

 

Internship (4-6 months)

  • Practical Experience
     
    • Paid internship in the hospitality industry in Switzerland or worldwide
    • Minimum monthly gross salary in Switzerland: CHF 2,172.‒

Success Story

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University Partner

  • Northwood

Industry Endorsement

  • Hublot
  • Banque Edmond de Rothschild
  • Montreux Jazz Festival
  • Four Seasons Hotels and Resorts

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