The “Baby Boomers” are settling into their golden years. By 2050, it has been estimated that nearly a quarter of the world’s population will be over 60 years old. With advances being made in health, nutrition and wellness, rather than suggesting the end of an active life, retirement marks the beginning of a new one. For the hospitality industry, this population provides an exciting opportunity for innovation.
Today, many people in their 60s and beyond are delighted to set out on new adventures. These “third agers,” as they are often referred to, have both the resources and the energy to embrace in retirement the activities they never had time for while a part of the workforce.
Compared to previous generations, Boomers are shown to be generally optimistic in regards to the future, and their expectations are high as they enter their later years.
Some extraordinary opportunities open up for the hospitality industry as it adapts to creatively meet the needs of an aging population seeking action and adventure.
Hotel Institute Montreux at hospitality’s leading edge
In light of this, Hotel Institute Montreux now offers an academic specialization in Senior Living Management. This specialization focuses on the different aspects of managing the retirement communities designed to meet the needs of this emerging demographic.
The idea is to create a new kind of community living, different from a hotel or a resort, and certainly different from an elderly home.
What can we offer this population that is going to keep them as young as possible?
When picturing a retirement home, what often comes to mind is drab white walls and stuffy rooms, the time of day marked by cups of pills handed to you by someone else, maybe the occasional shuffle through a nice garden. These are exactly the kinds of images that the faculty and students participating in the specialization in Senior Living Management are breaking away from as they ask themselves some key questions about what seniors want retirement to look like. Peter Slade, lecturer at Hotel Institute Montreux, raises the question, “How can we make their lives more dynamic? What can we offer this population that is going to keep them as young as possible? ”
In order for retirees to safely take part in activities and community life that will do just this, the program has established a partnership with Le Mirador Health Centre, which offers its support in terms of medical aid and preventative care.
Assisting with the creation, of course, content, providing internships and jobs for HIM students, and holding guest lectures, Resort Lifestyle Communities is another partner in the specialization. A company who builds and manages luxurious, all-inclusive resort-style retirement communities across the US, they demonstrate how the information students are learning can be brought into practice.
Being able to put yourself in someone else's shoes is central to the hospitality industry and is about how you take care of the person right in front of you.
With a focus on understanding the needs and values of the Baby Boomer generation, empathy lies at the center of this program.
As a student enrolled in the specialization commented, “Being able to put yourself in someone else's shoes is central to the hospitality industry and is about how you take care of the person right in front of you.”
Retirement becomes a season of freedom and opportunity to try new things, as HIM and its partners work to create a space that makes adventure, activity, and leisure possible for an aging demographic.
Hotel Institute Montreux brings the hospitality approach to business education. We help you develop a customer-centric mindset and equip you with business know-how so that you are prepared to pursue a career in any path you choose. You can tailor your studies by choosing from a range of specializations offered in close partnership with prominent global industry leaders in business and management.
Download our free brochure today to read more about our specializations and for more information on our campuses, course details, fees, eligibility, and application process!