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Wine and Jazz inspire HIM Education experience
Wine and Jazz inspire HIM Education experience
Through an exclusive partnership between Hotel Institute Montreux and La Cave Vevey-Montreux, students are integrating their marketing and design skills into real-world projects.
The marketing competition is held as part of the term 5 Marketing Management Class where students are challenged to create and execute a limited-edition wine label design concept. The students design, pitch and present their creative concepts and design to a panel of judges who vote on the winning label. The winning concept is displayed on wine bottles sold in Montreux Jazz Cafés located around the world.
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The partnership with La Cave Vevey-Montreux has been a very positive experience for our students. It’s an opportunity to collaborate with our neighbour in Montreux and reach an audience on an international level. Thank you to La Cave Vevey-Montreux for supporting our students from the degustation in your caves to the final product served in Jazz Cafe's across continents!
Ulrika Bjorklund, Hotel Institute Montreux Academic Dean
”
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