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The customer always comes first – in all areas of business. You will be able to master the art of customer centricity in a perfect blend of academic and real-world experiences. With half the program spent on international internships, this three-year degree, delivered in partnership with Northwood University (US), makes you world ready.
Next intake
January 2025
Duration
3 years
Location
Montreux
PROGRAM HIGHLIGHTS
TAILOR-MADE PROGRAM
The program combines experiential learning, connections with top global brands, and a learning model emphasizing personal growth and real-world accomplishment. This fast track to a BBA degree allows you to be world ready in only three years.
Year 1
Learn what it means to be customer-centric as you develop your soft skills, resulting in a deeper understanding of the industry's human behavioral and operational aspects.
TERM 1 (11 WEEKS)
TERM 2 (11 WEEKS)
Internship
4-6 month internship worldwide or Switzerland
Year 2
Increase your influence as a leader by developing your emotional intelligence and key managerial skills with a combination of theory and real-world immersion. Choose a specialization to delve into your sector of interest.
TERM 3 (11 WEEKS)
TERM 4 (11 WEEKS)
Internship
4–6-month internship worldwide or in Switzerland
Specializations
Choose from one of our diverse specializations endorsed by some of the world's most respected business and industry leaders. These leaders assist us in creating course content, hold guest lectures, host company visits, assign projects, and offer exclusive career opportunities.
Luxury Brand Management
This specialization explores the role of marketing within the luxury industry. Through guest lectures and case studies from partner companies, students learn critical skills to identify opportunities for market expansion and potential new luxury products.
Advanced Strategies in Finance
Learn how to approach the financial component of a business plan, how to manage portfolios, and how to effectively research and assess financial markets and economies.
Talent Management
This specialization teaches students how to align the human resource function with an organization’s strategy. Students also acquire knowledge in conflict and mediation, and will familiarize themselves with performance management and conflict management systems.
Year 3
Learn the in-depth operations of an international business framework and how to be socially responsible in a multicultural setting.
TERM 5 (11 WEEKS)
TERM 6 (11 WEEKS)
Choose your major
Bachelor of Business Administration in Hospitality Management
Bachelor of Business Administration in Management
Internship
4–6-month internship worldwide or in Switzerland
Majors
Term 6
Term 6
FRENCH TRACK
This program is also available in French, offering a unique study path that allows you to begin your studies in French while gradually building up your English skills, preparing you for an international professional environment.
We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.
We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.
More info