Finding our why: the key to customer-centric business

In today's business world, focusing on customer needs and preferences is essential to building trust and earning loyalty. As the course creator and lecturer of the Customer Experience course at HIM Business School, I believe that integrating this topic into our curriculum not only enriches our academic offering but also significantly enhances the overall student experience. Here’s why.

Students discover through the module that customer experience shapes our perceptions of businesses. Poor management of expectations, overpromising, and underdelivering mean that we simply don’t trust companies as we once did. Regardless of industry or business size, customer experiences are driven by emotions, and to build trust, we must exceed rising expectations.

Emphasizing the importance of enhancing customer experience (CX) mirrors the need to enhance the student experience (SX) in our academic program. Traditional BBA programs can often take up to four years to complete. At HIM, our BBA program is condensed into three years, not by chance, but by design. Our students want to enter the business world swiftly, so we offer a fast-track to their career goals maintaining the same number of contact hours per module and US credits as our American partner university, Northwood University. This condensed program makes the study journey more accessible, allowing students to kick-start their careers sooner. What’s more, the combination of class study and three global internships gives our graduates up to a year and a half of work experience, providing a competitive edge in the post-BBA job market. By valuing the importance of student time, we enable students to pursue their dream jobs quicker than the average business school qualification.

By valuing the importance of student time, we enable students to pursue their dream jobs quicker

HIM academic staff have crafted a curriculum that prioritizes students’ academic needs. They develop course projects in collaboration with real global businesses, enabling students to apply theoretical knowledge to real-world situations. These experiences exceed what students expect from a typical business school class and fulfill our promise of preparing students to be "world ready." 

Our partnership projects enhance hard skills, refine soft skills, and establish industry connections, making our students stand out in the competitive job market.

This personalization ensures our students are well-prepared for internships and future careers.

We strive to keep our students happy by consistently exceeding expectations. Our academic staff are empowered to take ownership of their course development, stay connected with the industry, and remain current with trends. This dedication demonstrates our commitment to understanding and acknowledging the needs of our students.

In business, using emotional drivers builds trust and loyalty. At HIM Business School, bridging the gap between academic staff and students builds a genuine bond that helps students take ownership of their learning and drives them to achieve their study goals and career aspirations. By putting customer experience at the heart of our curriculum, we create a supportive and enriching environment that prepares our students for success.