Accor Brings Their Savoir-faire to New Specialization at HIM

20 May, 2021

Accor Brings Their Savoir-faire to New Specialization at HIM

We are pleased to announce a cooperative partnership with the world-leading hotel group, Accor, to enhance student learning experience with a newly introduced specialization: Franchise Business Management. 

#Corporate News

By Swiss Education Group

HIM

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Accor consists of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, and more. A group of more than 260,000 hospitality experts, Accor are dedicated to placing people at the heart of what they do and nurture a real passion for service and achievement beyond limits. 

“We are excited to be launching our Franchise Business Management specialization this year and partnering with Accor. With Accor being the largest hospitality company in Europe and the sixth worldwide, the expertise and knowledge that they will bring into our classrooms and share with our students are invaluable,” explains Ulrika Björklund, Dean of Hotel Institute Montreux.

In sharing their knowledge and experience, Accor will become the main endorsement partner for our newly offered specialization: Franchise Business Management, for students who want to launch their own franchise concept, purchase an existing franchise, take over a family-owned business or advance an existing franchise to the next level after graduation.

With Accor being the largest hospitality company in Europe and the sixth worldwide, the expertise and knowledge that they will bring into our classrooms and share with our students are invaluable.

The new specialization comprises three modules: Principles of Franchising, Franchise Compliance Issues, and Franchise Strategy Development, which prepares them for the business challenges and income opportunities that come with a career in this diverse field.

“Promoting young talents in the hospitality industry is an essential part of our corporate culture. Cooperating with Hotel Institute Montreux enables us to strengthen this and to intensify the exchange with students. Franchise management is furthermore essential for us as a hotel operator. The meaning of this area is continuously increasing, and we are very pleased to share our know-how and on the other side. It's a great opportunity to gain new insights via interacting with the students,” says Jean-Marc Schnell, Senior Vice President of Accor's European Franchise Center.

Promoting young talents in the hospitality industry is an essential part of our corporate culture. Cooperating with Hotel Institute Montreux enables us to strengthen this and to intensify the exchange with students.

Accor and Swiss Education Group have a long-standing relationship and will continue to offer internships and employment opportunities to all Swiss Education Group students. This partnership strengthens even more our student's employability in hospitality and beyond.

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Learn more about the specializations at Hotel Institute Montreux 

Hotel Institute Montreux brings the hospitality approach to business education. We help you develop a customer-centric mindset and equip you with business know-how so that you are prepared to pursue a career in any path you choose. You can tailor your studies by choosing from a range of specializations offered in close partnership with prominent global industry leaders in business and management. 

Specializations 

  • Luxury Brand Management  
  • Financial Analysis and Wealth Management 
  • Human Capital and Development 
  • Franchise Business Management  
  • Management for the Senior Living Industry 

Download our free brochure today to read more about our specializations and for more information on our campuses, course details, fees, eligibility, and application process! 

About Accor

Accor is a world-leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry's most diverse and fully integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivaled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the company's comprehensive loyalty program ALL - Accor Live Limitless – a daily Lifestyle companion that provides access to a wide variety of rewards, services, and experiences. Through its Planet 21-Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. 

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